Back in the late 1800’s, there was a little store known as Abercrombie and Fitch that held a small waterfront space in New York and sold rugged gear for camping, hunting and fishing. While they were a small shop, they had big ideas and presented their sporting and gaming equipment in an innovative way, giving the shop an outdoorsy feel and allowing customers to try our the gear or learn about various sports. Fast forward to 2011 – not even sure how to describe Abercrombie & Fitch today other than to say it is a colossal MEGA brand, repositioned since the 1980’s as a fashion brand with focus on casual clothing.
This post is in no way drawing the comparison between Meza and Abercrombie & Fitch, in any way other than to demonstrate the evolution of a brand that was once focused on sporting/hunting gear and that has evolved to a fashion brand. Many of our customers remember when we first opened we did not actually sell any wine. The shelves were stocked with spices and oils and cute dishtowels…..but nothing pertaining to us being recognized as a wine shop. To most it was unclear that it was even our intention. Makes sense – we had nothing in the shop that would lead you to believe that it was our goal accept that we would let people know about the vision if they asked!
It has been a challenge at times to start fresh – re brand and get people on board with what we were really wanting to do here at Meza. Our initial vision has stayed for the most part the same, but we have torn this place apart more than once and each time gotten closer and closer to what just felt and looked “right” for us, our family and our customers.
Friends joke that we will never really be done – probably true to an extent. This shop is a second home to us and it really is our creative space – we love being able to test out ideas, implement things that we have seen different places, on trips, etc.. There is no definitive answer when it comes to creativity so I guess the answer is no, we won’t ever be completely finished. There is always an opportunity for innovation and fresh perspective.
It is kind of fun looking back at the photos we have taken a long the way. I was pregnant when we began construction on Meza and now our little girl is 2 and a half and Meza is turning 3! Time really does fly!
Here are a few photos from the very beginning through 2010 – we are excited to have a photoshoot with Andrew Plant Photography scheduled in April as we look forward to our new look and feel in 2011 and all that is to come this year! Stay tuned!